Thursday, February 22, 2007

Finnish TV Commercials Nostalgia

Finnish TV channel MTV3 has listed under its Kaikkien aikojen parhaat sekunnit ("The best seconds of all time") a series of video clips of Finnish TV commercials from the 1950s to the present day. The slick Shell commercials (see also this) with their cool fashion models and the baritone voiceover from Kaj Gahnström are still well remembered, and I wonder if the unabashed eroticism of Vivante shampoo commercial would pass the censorship today...? Tupla-City was a light-hearted Western film pastiche for Tupla chocolate bars. Helsinki's Ajatar store represented the height of 70s Finnish fashion (with now politically uncorrect fur hats, too). Finnhits was the massive phenomenon of iskelmä light pop collections of the 70s and the late pop star Irwin Goodman advertised Jenkki bubblegum. Väinö Purje advertising the meat selections of the K-kauppa grocery store chain surprisingly became a big star in the Soviet Estonia (where ordinary citizens didn't exactly eat wienerschnitzel every day), where Finnish TV broadcasts could also be seen.

  • 1950s and 1960s
  • 1970s
  • 1980s
  • 1990s
  • 2000s
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